Spring, Texas – September 14th, 2015: People who enjoy getting their morning caffeine from Starbucks Coffee Co. will also be able to relax with a glass of wine or beer in the evening.
The company has announced its Starbucks Evenings – a program that allows the company to serve patrons wine beer and small plates. The new service starts in the fall and will be available in three Woodlands area locations:
- Grogan’s Mill Road at Sawdust Road
- Kuykendahl Road and Louetta Road in Spring
- Woodlands Parkway near FM 2978
By next year, the company will feature the Starbucks Evenings program to more than 1,000 U.S. stores.
On the evening menus, Starbucks stores will have an array of wines the company’s in-house sommelier developed. It’ll also have craft beers that are popular by region along with small plates like chicken sausage and mushroom flatbread, truffle mac and cheese, and bacon-wrapped dates.
The evening menu starts at 4 p.m., and will cost between $6 and $14.
In 2010, the company began testing the Evenings concept in Seattle – the company’s birthplace. It also analyzed the responses of sample stores throughout the country.
Starbucks anticipates the program will fill a market gap, especially in locations where there’s next to no venues with an adult beverage in a laid-back and quiet setting. It’s also using research completed by global marketing analysis agency Mintel, which found 70 percent of the company’s customers were wine drinkers, opposed to the 30 percent of the whole U.S. population. It also found there were two times as likely to drink craft beer.
The Starbucks store on Grogan’s Mill has begun making preparations for Starbucks’ new products, adding fridge for the food and beer as well as shelving for the wine storage. Baristas have also went through training, learning how to properly serve the wine and beer and on how to plate the small meals.